All updated as on -
In 2023, the home fragrance diffusers market was worth 2.86 billion USD. From 2024 to 2031, it is projected to rise at a CAGR (compound annual growth rate) of 7.5%.
One of the key reasons the home fragrance diffuser business is booming is that people all around the world want to make their homes smell more inviting and comfortable. People can improve the general ambiance and establish a calming and peaceful environment in their homes by diffusing aromas. The acknowledged therapeutic advantages of aromas and the growing interest in aromatherapy are other important factors. Aromatherapy can be enjoyed in the convenience of one's own home with the help of a home fragrance diffuser.
Disruptions to supply chains and changes in customer behavior caused by the COVID-19 epidemic originally posed issues for the fragrance diffuser sector. The home fragrance diffusers market showed indications of recovery when the lockdown restrictions were lifted and economics started to improve. Retailers' slow but steady return to business and consumers' persistent desire to furnish and decorate their homes both played a role in the sector's eventual revival. There has been a greater focus on making homes comfortable and welcoming as individuals spend more time indoors as a result of limitations and lockdowns. Consumers are looking for ways to improve the ambiance of their homes and create a more comforting setting, which has increased the demand for home aroma diffusers.
Candles, diffusers, and other scented home fragrance products saw a 13% increase in demand in 2020, according to data provided by PYMNTS.com. A greater emphasis on the value of mental health and self-care has emerged in the wake of the pandemic. The use of aromatherapy diffusers, in particular, has grown in popularity as people look for methods to unwind, lessen stress, and enhance their general health.
One of the many things pushing the home fragrance diffuser industry forward is the increasing number of people who want to make their homes more comfortable and inviting for their families and friends. There has been a recent uptick in the demand from consumers looking for methods to improve the aroma and atmosphere of their homes. Furthermore, the market is being propelled forward by the increasing demand for aromatherapy and the increasing recognition of its possible health advantages. Aromatherapy in the comfort of your own home has never been easier or safer than with a home scent diffuser. The availability of essential oils and fragrance oils, among other fragrance possibilities, is further adding to these diffusers' attractiveness. When more and more people learn about and talk about how much they love home fragrance diffusers, it starts a trend that everyone is jumping on, which is good for business.
New entrants find it difficult to establish themselves in the home fragrance diffuser industry due to the high level of competition, which in turn causes pricing pressures. The home fragrance diffuser market is further constrained by the availability of competing products like scented candles, air fresheners, and wax melts. The potential customer base can be smaller if some people are allergic to or sensitive to particular scents. Fragrant oils and essential oils don't last forever, so you might have to restock them often, which some people find annoying. Home aroma diffusers are a non-essential luxury item, and their demand could be affected by the economic downturn or changes in disposable income.
The bulk of the market share was accounted for by the specialized retailers segment. Offering a diverse selection of products, such as candles, reed diffusers, room sprays, and wax melts, these specialty retail outlets provide clients with numerous options. Featuring aromatherapy shops, fragrance specialty stores, and similar locations, these retail stores offer a wide variety of fragrance-related products to customers. This gives consumers the freedom to experiment with different fragrances until they find one that suits them. A significant increase in the internet segment is anticipated. Customers may easily peruse and buy these diffusers from the comfort of their own homes when they shop online. They may easily peruse a wide variety of products, compare costs, and read reviews written by other consumers, all of which help them make well-informed purchases.
Report Coverage
Global Home Fragrance Diffusers research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Home Fragrance Diffusers report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Home Fragrance Diffusers competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Home Fragrance Diffusers market players and analyses their core competencies in each global market sub-segments.
Key Points Covered in the Report
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Home Fragrance Diffusers market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Home Fragrance Diffusers market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
The Procter & Gamble Company, The 3M Company, S. C. Johnson & Son, Inc., Reckitt Benckiser Group PLC., Newell Brands, Circle E Candles, Esteban Paris, Broken Top Candle Company, Bridgewater Candle Company, The Copenhagen Candle Company Ltd.
Primary Target Market
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2031. INFINITIVE DATA EXPERT has segmented the global Home Fragrance Diffusers market based on the below-mentioned segments:
Global Home Fragrance Diffusers Market, By Product
Candles
Room Sprays
Reed Diffuser
Essential Oils
Incense Sticks
Global Home Fragrance Diffusers market, By Distribution Channel
Offline Channels
Online Channels
Global Home Fragrance Diffusers market, Regional Analysis
One of the key reasons the home fragrance diffuser business is booming is that people all around the world want to make their homes smell more inviting and comfortable. People can improve the general ambiance and establish a calming and peaceful environment in their homes by diffusing aromas. The acknowledged therapeutic advantages of aromas and the growing interest in aromatherapy are other important factors. Aromatherapy can be enjoyed in the convenience of one's own home with the help of a home fragrance diffuser.
Disruptions to supply chains and changes in customer behavior caused by the COVID-19 epidemic originally posed issues for the fragrance diffuser sector. The home fragrance diffusers market showed indications of recovery when the lockdown restrictions were lifted and economics started to improve. Retailers' slow but steady return to business and consumers' persistent desire to furnish and decorate their homes both played a role in the sector's eventual revival. There has been a greater focus on making homes comfortable and welcoming as individuals spend more time indoors as a result of limitations and lockdowns. Consumers are looking for ways to improve the ambiance of their homes and create a more comforting setting, which has increased the demand for home aroma diffusers.
Candles, diffusers, and other scented home fragrance products saw a 13% increase in demand in 2020, according to data provided by PYMNTS.com. A greater emphasis on the value of mental health and self-care has emerged in the wake of the pandemic. The use of aromatherapy diffusers, in particular, has grown in popularity as people look for methods to unwind, lessen stress, and enhance their general health.
One of the many things pushing the home fragrance diffuser industry forward is the increasing number of people who want to make their homes more comfortable and inviting for their families and friends. There has been a recent uptick in the demand from consumers looking for methods to improve the aroma and atmosphere of their homes. Furthermore, the market is being propelled forward by the increasing demand for aromatherapy and the increasing recognition of its possible health advantages. Aromatherapy in the comfort of your own home has never been easier or safer than with a home scent diffuser. The availability of essential oils and fragrance oils, among other fragrance possibilities, is further adding to these diffusers' attractiveness. When more and more people learn about and talk about how much they love home fragrance diffusers, it starts a trend that everyone is jumping on, which is good for business.
New entrants find it difficult to establish themselves in the home fragrance diffuser industry due to the high level of competition, which in turn causes pricing pressures. The home fragrance diffuser market is further constrained by the availability of competing products like scented candles, air fresheners, and wax melts. The potential customer base can be smaller if some people are allergic to or sensitive to particular scents. Fragrant oils and essential oils don't last forever, so you might have to restock them often, which some people find annoying. Home aroma diffusers are a non-essential luxury item, and their demand could be affected by the economic downturn or changes in disposable income.
The bulk of the market share was accounted for by the specialized retailers segment. Offering a diverse selection of products, such as candles, reed diffusers, room sprays, and wax melts, these specialty retail outlets provide clients with numerous options. Featuring aromatherapy shops, fragrance specialty stores, and similar locations, these retail stores offer a wide variety of fragrance-related products to customers. This gives consumers the freedom to experiment with different fragrances until they find one that suits them. A significant increase in the internet segment is anticipated. Customers may easily peruse and buy these diffusers from the comfort of their own homes when they shop online. They may easily peruse a wide variety of products, compare costs, and read reviews written by other consumers, all of which help them make well-informed purchases.
Report Coverage
Global Home Fragrance Diffusers research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Home Fragrance Diffusers report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Home Fragrance Diffusers competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Home Fragrance Diffusers market players and analyses their core competencies in each global market sub-segments.
| REPORT ATTRIBUTES | DETAILS |
|---|---|
| Study Period | 2017-2031 |
| Base Year | 2023 |
| Forecast Period | 2023-2031 |
| Historical Period | 2017-2021 |
| Unit | Value (USD Billion) |
| Key Companies Profiled | The Procter & Gamble Company, The 3M Company, S. C. Johnson & Son, Inc., Reckitt Benckiser Group PLC., Newell Brands, Circle E Candles, Esteban Paris, Broken Top Candle Company, Bridgewater Candle Company, The Copenhagen Candle Company Ltd. |
| Segments Covered | • By Product |
| Customization Scope | Free report customization (equivalent to up to 3 analyst working days) with purchase. Addition or alteration to country, regional & segment scope |
Key Points Covered in the Report
- Market Revenue of Home Fragrance Diffusers Market from 2021 to 2031.
- Market Forecast for Home Fragrance Diffusers Market from 2021 to 2031.
- Regional Market Share and Revenue from 2021 to 2031.
- Country Market share within region from 2021 to 2031.
- Key Type and Application Revenue and forecast.
- Company Market Share Analysis, Home Fragrance Diffusers competitive scenario, ranking, and detailed company
profiles. - Market driver, restraints, and detailed COVID-19 impact on Home Fragrance Diffusers
Market
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Home Fragrance Diffusers market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Home Fragrance Diffusers market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
The Procter & Gamble Company, The 3M Company, S. C. Johnson & Son, Inc., Reckitt Benckiser Group PLC., Newell Brands, Circle E Candles, Esteban Paris, Broken Top Candle Company, Bridgewater Candle Company, The Copenhagen Candle Company Ltd.
Primary Target Market
- Market Players of Home Fragrance Diffusers
- Investors
- End-users
- Government Authorities
- Consulting And Research Firm
- Venture capitalists
- Third-party knowledge providers
- Value-Added Resellers (VARs)
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2031. INFINITIVE DATA EXPERT has segmented the global Home Fragrance Diffusers market based on the below-mentioned segments:
Global Home Fragrance Diffusers Market, By Product
Candles
Room Sprays
Reed Diffuser
Essential Oils
Incense Sticks
Global Home Fragrance Diffusers market, By Distribution Channel
Offline Channels
Online Channels
Global Home Fragrance Diffusers market, Regional Analysis
- Europe: Germany, Uk, France, Italy, Spain, Russia, Rest of Europe
- The Asia Pacific: China,Japan,India,South Korea,Australia,Rest of Asia Pacific
- South America: Brazil, Argentina, Rest of South America
- Middle East & Africa: UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa
About This Research
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